Introduction:
Marketing communications plays a crucial role within the oil and gas industry by effectively promoting brand awareness and communicating unique selling points in a competitive market.
In today’s digital age, online marketing has emerged as a highly effective strategy to attract the necessary customers for the success and growth of oil and gas companies. By utilizing digital marketing techniques tailored specifically for the oil and gas sector, businesses can effectively reach their target audience where they spend a significant amount of their time online. This approach enhances the chances of acquiring and retaining customers, ultimately driving sales and revenue for the company.
Course Objectives:
By the end of the Marketing Strategy in the Oil and Gas Business training course, participants will learn to:
- Devise and implement a fully-featured petroleum sector-specific marketing strategy
- Review the different oil trading markets by type of transaction
- Review the different types of contracts: long-term, spot and forward
- Understand how crude oil and petroleum products are traded
- Understand the economic drivers affecting the international petroleum market
- Use a portfolio of marketing tools to deliver a compelling message
- Be familiar with how the media works
- Create an effective digital marketing plan
- Gain a competitive edge in the fast-evolving petroleum, oil and gas marketplace
Who Should Attend?
- Marketing Strategy in the Oil and Gas Business training course is ideal for:
- Government ministerial teams and policy advisors
- Senior managers within government agencies and international oil companies
- Government and regional regulators of oil and gas operations
- Those involved in marketing, selling refined, final export products will benefit from this training course.
- Business, sales, technical, and scientific personnel with limited or no broad refinery operating and oil production/exploration experience, along with technical sales personnel.
- Those involved in selling equipment or supplies to the refinery operations and oil production/ exploration industry.
- Those involved with economic evaluations of refinery operations and oil production/ exploration will benefit from this training course.
- Professionals, Technologists, Supervisory personnel, Senior Engineers, Team Leaders and Managers engaged in the refinery operation and oil production/exploration activities, who have a considerable experience and who are required to understand and discuss issues related to international marketing.
- Operational Planning, Refinery Scheduling Engineers, Team Leaders and Managers.
- Process Engineering, Technologists, Supervisory personnel, Senior Engineers, Team Leaders and Managers.
- Oil Account Management: Supervisors, Engineers, Team Leaders and Managers.
- Oil and Gas Operation (Upstream/Downstream): Supervisors, Engineers, Team Leaders and Managers.
- Mechanical, Rotating and Maintenance Planning: Supervisors, Engineers, Team Leaders and Managers.
- Project Management: Supervisors, Engineers, Team Leaders and Managers.
- Commercial, Financial and Insurance Management: Controllers, Senior Engineers, Team Leaders and Managers engaged in the refinery operation and oil production/exploration activities.
Course Outlines:
The Oil & Gas Sector – A Marketing Overview
- The Basics of Marketing Petroleum Products, including Market Dynamics and Distribution Channels
- Petroleum Marketing Overview – The Key Participants and Infrastructures
- Commonly-marketed Products and The Issues & Challenges Affecting Them
- Who to Market to, Define your Message, Customer Segments and their needs & expectations
- The Role of Effective Branding within the Petroleum Sector
- Key Business Processes involved in Marketing Petroleum Products to Different Customers and Stakes
Crude Oil: A Finite Resource
- Oil & Gas Reserves, Production, Consumption & Trade
- The Impact of The Shale Industry
- Trends in Carbon Emissions and Carbon Trading
- Basic Refining and Refining Complexity
- Refining Economics
Retail and Wholesale Marketing in the oil and gas Sector
- How do retailers market various petroleum products to their customers?
- The AIDA Model about the Petroleum Sector
- Refining and Highlighting your Key Brand Differentiators
- How segmentation and positioning are critical to petroleum sector marketing success?
- Wholesale Marketing – How do companies market in bulk, including distributors and resellers?
- Analysis of Transportation, B2B & B2C, Domestic, Industrial & Commercial and Multinational Segments
- Product Competition in the Petroleum Marketplace
The Rises of Digital Marketing in the Petroleum Sector
- Digital Marketing – A definition and petroleum sector-specific explanation
- How to use digital and traditional in an integrated petroleum sector campaign?
- Integrating your various Social Media Platforms to maximize reach across the Petroleum Sector
- Dealing with Customers, Suppliers and other industry stakeholders’ complaints on social media
- Increasing Views, likes, and clicks across various digital platforms
- When to advertise on social media? – How do new channels reach key oil, gas and petroleum accounts?
- Using E-mail Techniques to generate industry relevant click through
- Measuring Digital impact and Footprint
Developing a Full Digital Strategy in the Petroleum Sector
- Developing a Full Digital Strategy in the Petroleum Sector
- Increasing Views, likes, and clicks across various digital platforms
- When to advertise on social media? – How do new channels reach key oil, gas and petroleum accounts?
- Using E-mail Techniques to generate industry relevant click through
- Measuring Digital impact and Footprint