Introduction
This is the age of make or breaks when it comes to communication on behalf of a Brand/Entity. The one role that accentuates the ability of an institution or organization to make a lasting impression on the world, is that of Corporate Communication.
Essentially part of the Human Resources Division, the role of an individual in the department of Corporate Communication is to engage employees, keep all internal stakeholders and clients updated on organization news, ensure the organization brand is always viewed in a good light.
Such a person must work creatively to present data, conduct research in addition to applying critical thinking and technical skills.
Course Objectives
The main objective of this course is to empower professionals with—
- the ability to reach a higher level of competence in corporate communication
- real-time feedback on spoken and digital communication aligned with global communication standards
- the ability to recognize the function and potential of the role of corporate communication
- understanding of the strategy and requisites for a Crisis Communication
- ability to communicate ideas fluently on any subject
- the skill to initiate conversations, offer opinions, respond to interview questions and build relationships
- the understanding of how many tools can be leveraged to build a strong organizational culture through effective corporate communication
Who Should Attend?
- Human Resource Managers and Executives in charge of Corporate and Business Communication
- Managers, Secretaries and Team Leaders who are in customer-facing roles
- Administration executivesresponsible for communicating to different sectors of the internal organization and clients
- Executives who are looking for a role change in the area of Corporate Communication
- Heads of teaching staff, educators and administrators responsible for interacting with students, guardians and external agencies
- Government officials responsible for communication and administration in government sectors
- Hospital staff, support staff in volunteer camps and faculty communicating with external stakeholders
- Any other professional who is striving for excellence in Corporate Communication
Course Outline
The course will cover the following areas that are imperative in understanding the importance of Corporate Communication and increasing the participants’ ability to fully exhibit the functions necessary for this dynamic role.
Module 1 – An Introduction to Corporate Communication
- Communication in the 21stCentury
- Role of an Effective Communications Team
- How is Communication Interpreted?
- Impact of a Non-professional Communication
- Assess your Communication Style
Module 2 – Behaviors & Communication Styles
- Role of Behaviors in Communication
- Passive Communication
- Aggressive Communication
- Assertiveness in Communication
- Identify your own style
- Practice (Role-plays) & Feedback
Module 3 – Types of Business Information
- The Role of Business Information in Corporate Communication
- Categorizing Business Information
- Sources of Business Information
- Assessing the Purpose & Reliability of Information
- Case Studies
- Personal Assignments
Module 4 – Internal Communication (Part – I)
- Functions of Internal Communication
- Email Writing
- Memorandums & Announcements
- Practice Assignments and Feedback
Module 5 – Internal Communication (Part – II)
- Identifying your Audience
- Choosing your Platform
- Internal Blogs, Newsletters & Publications
- Employee Handbooks and Flyers
- Practice Activities & Feedback
Module 6 – External Communication (Part I)
- Functions of External Communication
- Media and Public Relations
- Customer Communications
- Marketing and Advertisements
- Case Studies & Practice Exercises
Module 7 – Crisis Communication
- Creating a Strategy for Crisis Communication
- Defining Pre-requisites and Timelines
- Preparing Employees for Interviews
- Communication Legal and Government Departments
- Organization Brand Security
- Worksheets and Practice
Module 8 – Presentation and Public Speaking
- Become a Fluency Expert
- Expressing an Opinion on behalf of your brand
- How to organize and deliver your content
- Applying Research and Critical Thinking
- Summary & Feedback