Course Overview
This dynamic course is designed to empower participants with the mindset, tools, and techniques to think creatively and drive innovation within their organizations. It explores how to unlock individual and team creativity, challenge conventional thinking, and apply structured innovation frameworks to solve problems and generate new value.
Whether working in product development, operations, marketing, leadership, or service delivery, participants will leave with practical strategies for fostering a culture of innovation and translating creative ideas into actionable outcomes.
Course Objectives
By the end of the course, participants will be able to:
- Understand the principles and value of creativity and innovation in the workplace
- Apply creative thinking techniques to solve problems and generate ideas
- Break mental blocks and overcome resistance to change
- Use innovation models to develop and implement new concepts
- Foster a work environment that encourages experimentation and risk-taking
- Collaborate effectively to co-create innovative solutions
- Align creative efforts with organizational goals and customer needs
Who Should Attend
This course is suitable for:
- Professionals seeking to enhance creativity in their roles
- Innovation teams, project managers, and entrepreneurs
- Leaders aiming to build innovative cultures
- Product, service, and process designers
- R&D, marketing, and strategy professionals
- Anyone involved in continuous improvement or change initiatives
Course Outline
- Introduction to Creativity and Innovation
- Defining creativity and innovation in a business context
- The importance of innovation for growth and competitiveness
- Myths about creativity and how to challenge them
- Characteristics of innovative organizations
- The Creative Thinking Process
- Divergent vs. convergent thinking
- Stages of the creative process (e.g., preparation, incubation, illumination, verification)
- The psychology of creativity and the role of mindset
- Barriers to creativity and how to overcome them
- Tools and Techniques for Creative Thinking
- Brainstorming, mind mapping, and SCAMPER
- Lateral thinking and the Six Thinking Hats
- Random input and metaphorical thinking
- Role reversal, storyboarding, and creative prompts
- Innovation Frameworks and Approaches
- Types of innovation: product, process, business model, service
- Design thinking principles and process
- The Lean Startup approach to innovation
- Blue Ocean Strategy and disruptive innovation
- Building a Creative and Innovative Culture
- Encouraging experimentation and intelligent risk-taking
- Creating safe spaces for idea sharing and feedback
- Leadership’s role in fostering innovation
- Motivating teams and rewarding creativity
- From Ideas to Implementation
- Selecting and refining promising ideas
- Prototyping and testing
- Managing innovation projects
- Overcoming resistance and driving change
- Collaboration and Team Innovation
- Cross-functional and diverse team dynamics
- Creative collaboration techniques
- Innovation through co-creation with customers and partners
- Communicating ideas and getting stakeholder buy-in
- Measuring and Sustaining Innovation
- Key performance indicators for innovation
- Innovation maturity models
- Embedding innovation in processes and culture
- Continuous improvement and learning from failure