Digital Marketing skills of the Oil and Gas Sector

Introduction

Marketing in the digital space commonly referred to as ‘Digital Marketing’, in the present day is an inescapable term for any organization; and has become one of the most discussed topics across industries and geographic boundaries.

An offshoot of Digital Marketing is Social Media marketing which harnesses the power of social media platforms to connect with consumers and effectively market products and services. While social media is renowned for making both people and brands shoot to stardom and fame overnight; it has also caused the downfall of many.

Digital Marketing is now an irreplaceable component of any successful Integrated Marketing Communications (IMC) campaign and its importance is evident in light of the unprecedented demand for skilled digital professionals. In addition, there is a tremendous impetus for existing professionals to upgrade their skills to function effectively in the new digitized world.

The digital era has also given birth to a host of digital marketing/advertising agencies offering expertise ranging from niche services such as SEO specialists, and content creators; to generalists offering a gamut of services encompassing comprehensive social media and digital marketing campaigns including strategy, content creation, media buying, budget allocation and reporting.

Course Objectives

The primary objective of this Digital Marketing Training Course is to empower the working professional with:

• Fundamentals of digital marketing and its business implications
• Fundamentals of social media marketing and its implications to marketing activities
• An overview of social media & other digital media in the region
• An understanding of the industry standards, best practices and latest developments
• In-depth study of the procedures in:
  • Creating a digital marketing framework
  • Search engine optimization (SEO): Keyword research
  • Display advertising, search marketing and Google Adwords
  • Social Media Marketing- Facebook, Instagram, Twitter and YouTube
  • Setting industry-relevant e-commerce practices
• Knowledge to strategize and manage viable digital marketing and social media campaigns
• The essential expertise to better manage and review outsourced digital marketing agencies

Who Should Attend?

• Directors, Board Members, Chief Executive Officers and other members constituting the top management of an organization – to thoroughly understand critical aspects of Social Media and Digital Marketing
• Brand Managers and Marketing professionalsresponsible for the management and marketing of products/services of the organization
• Sales managers and Sales professionals who are interested in expanding beyond the current traditional avenues and explore the digital opportunities to expand sales
• Marketing consultants responsible for advising organizations on growth and expansion of businesses
• Entrepreneurs and Business owners looking for additional opportunities to connect with the consumers and generate sales in a digital world
• Working Professionals from other fields interested to explore digital marketing and its real-world applications to business

Course Outline

The course will comprise of the topics mentioned hereunder that are crucial aspects of Digital Marketing:

Module 1 – Introduction to Digital Marketing and Social Media Marketing

• Fundamentals of Digital Marketing
• Fundamentals of Social Media Marketing
• Responsibilities of the Digital Marketing professional
• Digital marketing framework
• Current state of social & digital media in the region

Module 2 – Content Creation and Curation

• Auditing existing content and creation of new content
• Identifying and formulating a content strategy
• Implementing a content plan
• Analyzing and improving content

Module 3 – Digital Assets

• Scope and types of digital assets
• Analysis and Audit of current assets
• Digital asset management (DAM)

Module 4 – Social Media Marketing- Channels

• Introduction to Social Media and its implications for businesses
• Social media marketing:
  • Facebook
  • Twitter
  • Instagram
  • YouTube
• Data Analysis & Reporting

Module 5 – Social Media Marketing- Influencers

• Social media and crisis management
• Influencer marketing:
  • Understanding Influencers and Bloggers
  • Choosing the right Influencers
  • Influencer Relationship Management

Module 6 – Digital Advertising

• Digital Display advertising
• Digital Remarketing
• Goal setting and budgets
• Programmatic Display Advertising

Module 7 – Search marketing

• Search Engine Optimization (SEO) and Keyword Research
• Search Engine Marketing (SEM), Pay Per Click(PPC) and Google Adwords
• Content Development and Optimization
• Google Analytics and interpreting reports

 Module 8 – E-Commerce

• Understanding E-Commerce fundamentals
• E-commerce content creation and management
• Understanding Key Ecommerce Metrics
• The shopper’s online journey
• Identifying the eCommerce channel priorities and organizational adaptation