Introduction:
The abundance of oil production creates a highly competitive landscape for state-owned companies, requiring them to proactively outperform their rivals and convert promising leads into successful ventures. Similar to other sectors, the energy industry, particularly oil and gas organizations, is actively seeking innovative marketing strategies to excel in their promotional campaigns, maintain a competitive edge, and secure the most favorable agreements from a pool of opportunities.
Course Objectives:
At the end of the B2B marketing for oil and gas training course, you will be able to:
- General and specific marketing issues;
- Design and implement an effective marketing strategy;
- effect a sustainable marketing Campaign!
- Demonstrate an understanding of the salient factors affecting the price of oil;
- use PESTEL Analysis to predict future oil prices;
- Demonstrate enhanced knowledge of the value and problems of spot-selling of oil and gas and more!
Who Should Attend?
B2B marketing for oil and gas training Course is ideal for:
- Marketers, Sales Managers/Representatives,
- Accountants, Auditors, Directors,
- Procurements Managers and others perform related functions in the Oil and Gas Sector.
Course Outlines:
Introduction to oil and gas operations
- Buying oil and gas products
- Oil pricing and hedging using futures
Oil marketing strategies
- Trading markets logistics
- Modern oil and gas markets: The regulatory and commercial framework.
Digital Marketing in the Petroleum Sector
- Digital Marketing – A definition and petroleum sector-specific explanation
- How to use digital and traditional in an integrated petroleum sector campaign?
- Integrating your various Social Media Platforms to maximize reach across the Petroleum Sector
Dealing with Customers
- Suppliers and other industry stakeholders’ complaints on Social Media
- Increasing Views, likes, and clicks across various digital platforms
- When to advertise on social media? – How do new channels reach key oil, gas and petroleum accounts?
- Using E-mail Techniques to generate industry relevant click through
- Measuring Digital impact and Footprint
- Developing a Full Digital Strategy in the Petroleum Sector
Impact of price changes and political and legislative risks
- Preparing to obtain quotations
- Suppliers profile
- Adding value and getting the best deal